The Hartford Sr Copywriter in Hartford, Connecticut
You are a driven and motivated problem solver ready to pursue meaningful work. You strive to make an impact every day & not only at work, but in your personal life and community too. If that sounds like you, then you've landed in the right place.
The Hartford is looking for a Sr. Copywriter to work with a highly collaborative team to create digital experiences with meaningful impact.
Our ideal candidate is a team player with a great attitude who works with partners to understand complex business ideas and develop narratives that tell compelling, multi-channel stories. The Sr. Copywriter thrives on discovering and owning the customer journey, and regularly exposes insights that change the narrative. The candidate has a keen eye for detail and should be as comfortable researching and writing thought leadership as composing a show-stopping headline.
Write captivating copy that solves problems, delivers results and is consistent with brand identity and business strategy
Participate in all stages of work from ideation to production
Work with internal and external partners to understand complex business ideas, diving deep into a range of insurance industry topics to unearth and articulate human truths and ultimately develop narratives that tell compelling stories
Work closely with SMEs to help translate their message simply and elegantly
Help quickly and expertly develop internal client ideas and goals into fleshed-out topic proposals
Generate new topic ideas based on business priorities and SME insights
Analyze content performance to make informed digital recommendations
5+ years professional writing experience in a creative or writing role at an ad agency, in-house agency, marketing department, or comparable organization
Bachelor’s degree is required
An impressive portfolio including web examples, preferably that spans thought leadership, digital and brand storytelling
A keen understanding of audience needs and expectations
Excellent client-facing communication skills including effective listening and ability to interact with partners and internal clients regarding their content in a professional, constructive manner
A demonstrated ability to independently research, absorb new concepts quickly and write on a variety of topics in a clear, compelling way
Ability to balance legal and compliance requirements and complex principles of product specifics into easy-to-understand, customer friendly communications
Strong understanding of the relationship between textual and visual elements
Comfort with multi-tasking in a fast-paced environment and switching from one project to another at a moment’s notice
A strong sense of curiosity and intellectual interest in topics relating to insurance and risk, content marketing, and writing for the web
Ability to build strong relationships, work well with others and as a part of a team is a must, including:
Demonstrating reliability, communicating constructively and being an active listener
Treating others in a respectful, supportive and professional manner
Exhibiting flexibility, participating as a problem-solver
Willingness to pitch in to help the broader team as needed
Willingness to ask others for their expertise and help
Willingness to accept and act on feedback graciously
Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
Sr Spec Marketing - MC08HE
Human achievement is at the heart of what we do.
We believe that with the right encouragement and support, people are capable of achieving amazing things.
We put our belief into action by ensuring individuals and businesses are well protected, and by going even further – making an impact in ways that go beyond an insurance policy.
Nearly 19,000 employees use their unique talents in careers that span a variety of disciplines – from developing the latest technology to creating and promoting our products to evaluating future financial risks.
We’re also committed to programs that drive education and support volunteerism, which put human beings first. We do it because it’s the right thing to do, and because when our customers, communities and employees succeed, we all do.