Google Measurement and Insights Analyst, Communications in Hamburg, Germany
Bachelor’s degree or equivalent practical experience.
Experience working in a measurement or analytics focused role for communications, journalism or media.
Experience in an analytical role, with experience in spreadsheet tools and scripts.
Experience with SQL.
Experience operating in a fast-moving, complex environment, requiring the use of influence and persuasion cross-functionally.
Experience in using measurement and analytics tools and platforms such as Brandwatch, Cision, Meltwater, Buzzsumo, Google Analytics, and Google Data studio.
Experience in communications or data analytics.
Ability to undertake basic coding or analytics to build and develop bespoke measurement tools.
Ability to drive change across an organization, managing stakeholders across teams at all levels.
Ability to write and correct multiple boolean languages.
As a member of the Global Communications & Public Affairs team, you will work cross-functionally to help communicate with journalists and other thought leaders; devise specific communications materials and campaigns; engage in face-to-face meetings with commentators and other opinion formers; and develop print and web-based material supporting these campaigns. We're looking for great communicators who can understand complex issues and explain them in person and also via well written, simple blog posts, FAQs, video scripts and more.
As Measurement and Insights Analyst for the Europe, Middle East and Africa (EMEA) Communications team, you will play a critical role in weaving data-based insights into everything we do. You will build and manage helpful tools and resources aimed at enabling our Communications teams around the region to easily track and understand their impact, including their media coverage as well as relevant discussions on social media with a few clicks of a button. You will turn the datasets at our disposal into easy to understand insights and recommendations for the Communications team to inform their strategy and day-to-day decisions. You will be instrumental in leading measurement efforts across multiple channels and across multiple geographies. You will drive change across the organization and effectively influence stakeholders at all levels of the Communications team as well as across partner teams.
We help inform and educate users, advertisers, partners, opinion leaders--and our own employees--about the benefits of Google's products, our distinctive company culture/values and our approach to the big public policy issues of the day. You are quick-witted, entrepreneurial and intellectually curious. To succeed in this role, you are willing to try new things and can manage numerous projects with tight deadlines. Things happen quickly at Google, and to do great work, you need to be an enthusiastic team player who can work cross-functionally with partners across PR, comms, marketing, product and beyond.
Manage the day-to-day operation of Google’s media tracking, measurement and insights tools and processes in EMEA, including liaising with country communications teams and external agency partners across the region.
Manage change across our organization with the goal of weaving data-based insights into everything we do in communications. Build measurement knowledge and skills across our communications team.
Manage and support various analyses and in-depth research projects and analyses to gauge and monitor trends and generate insights.
Develop and maintain direct relationships with leaders in the communication measurement field, ensuring that outside perspectives and tools inform our work and our teams benefit from the latest knowledge and most useful technology.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy (https://careers.google.com/eeo/) and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) .