Job Information
ClearChoice Dental Implant Centers Marketing Manager – Insights in Greenwood Village, Colorado
Summary
ClearChoice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States. ClearChoice has experienced strong growth over the years and today is a leader in the United States in providing dental implant treatments. Driven by a collective desire to improve the lives of prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back. This mission-focused work has enabled the Clearchoice network to achieve four straight years of double-digit growth, yet we?ve only reached a small portion of the population who could benefit from ClearChoice services. ClearChoice Management Services, LLC (CCMS) provides administrative practice management services to the ClearChoice network.
We are searching for individuals who can help us continue pursuing our goal of reaching prospective patients and helping to transform their lives. When you join ClearChoice, you are joining a team of individuals with passion, conviction, and integrity whose mission is to be the Platform of Hope for those in need of our services. Come help us write the next chapter of our story!
Responsibilities
This is an exciting opportunity to be involved in building out a critical area of the business and to play a key role in uncovering the data and insights needed to meet short-term performance goals and drive long-term brand and business strategies. As a member of the Brand Team within Marketing, you will apply a comprehensive set of insights skills, including strategy, planning, research development and execution, analysis, and performance and insights reporting for consumer and market knowledge needs in the following areas:
Consumer Research & Insights
Support the development, execution, and analysis of learning plans, including project planning, survey design, fielding, data analysis, report building, and vendor and platform management
Leverage primary and secondary research to keep a pulse on target consumers and synthesize data and insights into a cohesive and actionable story
Assist with developing and maintaining up-to-date consumer mindset summaries, personas, and segments for application with creative and media needs
Assist with mapping the consumer journey and identifying critical knowledge gaps and consumer experience opportunities
Present key findings, insights, and implications from research as needed to inform business and brand strategies and initiatives
Partner with other marketing team members and the analytics team to mine internal and third-party data for consumer demographics, psychographics, and behavior insights
Handle ad hoc internal survey requests serving other departments as needed
Brand Health
Support brand health strategy, including monitoring dashboards, developing and fielding surveys, and delivering reports using multiple data sources
Deliver periodic analyses on consumer brand sentiment drawn from reviews, social media, surveys and other sources
Partner with other stakeholders on related data and insights needs for competitive, communications, and other marcom areas
Identify threats and opportunities for delivering on brand health and brand equity goals
Reputation Management
Own, develop, and report on strategy and KPIs for managing online ratings and reviews as a component of the brand health suite of metrics
Manage our reputation management platform, including day-to-day monitoring, vendor management, strategic use of integrations and functionality, and training end users
Partner with other brand team members on content and processes for responding to reviews
Assist with development, monitoring, and reporting on NPS and other patient satisfaction metrics
Creative Performance
Support end-to-end creative testing and performance strategy through test development, management of tools and processes, and reporting on KPIs and business impact -- from concept testing to in-market analysis across key online and offline channels
Deliver periodic analyses on creative performance, using a combination of channel metrics, business KPIs, and consumer insights to diagnose the drivers of performance and identify new testing ideas
Collaborate with marcom on the creative briefing process by summarizing key insights and past performance learnings that will help fuel successful creative development
Qualifications
Required Qualifications
Bachelor?s degree with concentration in business, marketing, analytics, or similar
Excellent strategic, planning, time management, and organization skills
Exceptional attention to detail and strong analytical skills are critical
Demonstrated ability to translate primary and secondary research into actionable insights and implications
Demonstrated experience in survey development, insights best practices, and analysis of quantitative and qualitative data
Strong communication, writing, and report building skills
Experience using survey, research, or testing platforms and tools (Qualtrics, Dynata, etc.)
Individuals are expected to manage their own workload to meet tight deadlines and provide excellent service levels in a fast-paced, performance-driven environment
Preferred Qualifications
Work experience in dental, medical, or life sciences
Experience working with and managing research and testing vendors
Experience with consumer journey mapping
Experience with managing online ratings and reviews, including review sites and management platforms (Podium, Yext, Birdeye, etc.)
Experience with brand health and creative performance projects or tools (Kantar, Ipsos, etc.)
Compensation and Benefits:
$75,000- $95,000 base compensation DOE
In addition to your base compensation, depending on position, you may be eligible for a quarterly or annual bonus (potential bonuses are merit based). Medical Insurance Coverage, Dental Insurance Coverage, Vision Insurance Coverage, Retirement Plan (401K) options are provided as an additional benefit of employment with ClearChoice.
EOE