Elastic Sr. Manager, Content Marketing - Product Marketing, Elastic Stack in Austin,
Elastic is a search company built on a free and open heritage. Anyone can use Elastic products and solutions to get started quickly and frictionlessly. Elastic offers three solutions for enterprise search, observability, and security, built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real time and at scale. Thousands of organizations worldwide, including Cisco, eBay, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe and is publicly traded on the NYSE under the symbol ESTC. Learn more at elastic.co .
We're looking to add a new node to the Product Marketing cluster, focusing on content marketing for the core Elastic Stack (Elasticsearch and Kibana), the platform that underpins everything we do at Elastic. We’re building digital content for our customers and users, and are looking for an experienced content marketer who can help define and complete a strategy around outstanding content. In this role, you will be a senior contributor on the product marketing team, working closely with product marketing, demand generation, and sales to deliver compelling digital content across a variety of formats (whitepapers, eBooks, blogs, and more) that drives engagement and demand generation.
You will need to be a master storyteller, a strong writer, and a collaborative teammate that can partner with product marketers and help translate technical products into compelling content driven by business value.
This role will be distributed/remote. All locations in the United States are good with us!
Act as the lead content marketer for the Elastic Stack with our marketing collaborators, and take ownership of the strategy to position Elastic Stack as a differentiator in the market.
Craft compelling content across a variety of formats that drives audience engagement
Serve as an editor and reviewer of content built by others on the marketing team, from product marketing to demand generation, events, and thought leadership, to drive consistency, alignment to key messaging themes, and proper use of the Elastic style guide
Contribute to the planning and execution of global integrated campaigns with the campaigns team
Create regular reports on content and help drive a feedback loop on how to continuously improve our impact and execution, including presenting to executive stakeholders.
Who you are:
You are an experienced content marketer for technical products. You understand the core principles of good web content and what factors play a role in achieving engagement and demand generation. You are an excellent communicator across various forms, including email. You drive execution, celebrate successes, and continuously learn from mistakes. You take initiative without being asked and help define your own career path. You are obsessed with innovation, especially in how we reach our target audience through different channels. You work collaboratively with a positive and can-do approach to opportunities and challenges to get the right things done quickly
In addition, you have:
Bachelor’s degree in a Marketing, Communications, Journalism or a related degree and/or relevant work experience
5+ years of experience in content marketing or related domains
Excellent organization and attention to detail
Excellent spoken and written communication skills
Experience editing and improving on content authored by others
Experience generating compelling customer-facing and sales-facing assets
Comfort working with a highly distributed team
Although not required, you may have:
Experience with open source software and/or commercial open source companies
Experience engaging in cloud services, partnering with and coexisting with public cloud providers like Amazon Web Services, Microsoft Azure, or Google Cloud
Additional Information - We Take Care of Our People
As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
Competitive pay based on the work you do here and not your previous salary
Health coverage for you and your family in many locations
Ability to craft your calendar with flexible locations and schedules for many roles
Generous number of vacation days each year
Double your charitable giving - We match up to $1500 (or local currency equivalent)
Up to 40 hours each year to use toward volunteer projects you love
Embracing parenthood with minimum of 16 weeks of parental leave