Oracle Global Marketing Head – Oracle Financial Services GBU in Fort Lauderdale, Florida
Plans, executes, and measures demand generation marketing programs that result in growth of sales pipeline and revenue for Field Sales organization.
Develop and implement all field marketing activities within own business area to ensure achievement of short and long term business objectives, increased profit and market control. Contributes to the line-of-business and geography marketing strategy. Be an active member of the global Marketing team to ensure consistency of strategic marketing programs. Disseminate key corporate information to the line-of-business and geography operations pertaining to new product development/launches. Actively develop new approaches and opportunities for expanding company business base. Act as a liaison with senior management to ensure that marketing activities are in support of sales plans. Direct marketing resources and budget to be deployed using the most appropriate marketing mix for the line-of-business and/or the geography. Ensure consistency between global directions and line-of-business/single-geography implementation choices. Implement and monitor advertising campaigns on a line-of-business/geographical basis. Manage line-of-business/geographical social media strategy. Manage line-of-business/geographical social media strategy. Manage relationships with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives. Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year. Manage the activities of the staff according to overall marketing strategies and budgets. Implement organizational changes in line with changing business & market needs.
Directs and ensures the implementation of operational policies through subordinate managers. Interacts internally and externally with executive management involving negotiation of difficult matters to influence policy. Functional expertise and broad company knowledge. Software business management experience. Sales and Marketing experience in the IT industry. E-business Internet practical know-how. Proven ability to manage budget, approval processes, resource allocations. Professional credentials in Marketing, Academic credentials desirable. Past experience in Sales desirable.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.
Head of Marketing, Oracle Financial Services Global Business Unit
Senior Director position providing leadership for the Financial Services marketing team working directly with the FSGBU General Manager and leadership team, GBU central marketing and corporate teams to champion the Oracle Financial Services brand, drive demand, support deal progression, build community engagement and drive customer advocacy.
Our ideal candidate will be an experienced team leader, specialist in digital best practices, developing compelling content and driving integrated campaigns. They will champion the Oracle brand and solutions in the financial services industry, ensuring recognition of our thought and innovation leadership in the industry while creating robust programs for demand generation.
Tell the complete Oracle story for Financial Services and showcase customer success. Work closely with FSGBU leaders to align and ensure marketing strategies and budget allocations support business goals. Ensure clear brand strategy, messaging and voice to ensure Oracle are clearly seen as industry leaders
Direct the development and execution of FSGBU campaigns and integrated marketing programs to maximize demand generation working with associations, publications and industry influencers.
Be responsible for and ensure excellence of FSGBU digital channels including web, blog and social. Deliver compelling Oracle led and third-party events program to engage customers, support deal progression and build customer advocacy. Develop and implement, in conjunction with the corporate communications team, the FSGBU PR and communications plan.
Collaborate with Oracle Digital and FSGBU sales teams to optimize follow up and value realized from demand generation. Work with GBU central marketing and corporate marketing teams to deliver on key initiatives, utilize broader Oracle capabilities and ensure delivery to best practices.
Establish and regularly report on marketing performance metrics that are aligned with and support overall FSGBU business goals. Provide day-to-day leadership for the FSGBU marketing team.
Provide effective performance management: set clear goals for all staff and provide regular feedback on performance. Manage to budget and ensure compliance with Oracle marketing policies
Sales and Marketing experience in the B2B IT industry market along with financial services industry domain knowledge
10-15 years of marketing experience with 5-7 years of marketing team management
Outstanding strategic thinking, marketing experience with excellent communication, writing and presentation skills
Proven and quantitative success and skills in brand management.
Thorough understanding of the principles of modern marketing and the content management value chain
Should bring passion and energy to the position – true brand champion.
Experience and understanding in business-to-business marketing methodologies and modern marketing methods
Demonstrated success in creating, executing and measuring robust digital programs with advanced understanding of digital capabilities
Data and metrics driven, highly analytical
Experience leading complex projects and keeping them on schedule and budget.
Demonstrated management and team leadership ability
Ability to work collaboratively and effectively cross functionally
Travel will be required across the NA and EMEA and potentially APAC.
Life at Oracle
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veteran’s status or any other characteristic protected by law.
At Oracle, we don’t just value differences—we celebrate them! We’re committed to creating a workplace where all kinds of people work together. We believe innovation starts with diversity and inclusion.
Title: Global Marketing Head – Oracle Financial Services GBU
Location: United States
Requisition ID: 2100073C