Accenture Salesforce Marketing Cloud (SFMC) Application Lead in Florham Park, New Jersey
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The Salesforce Marketing Cloud Application Lead will liaise directly with client iMCM COE teams and focus on planning and executing marketing campaigns within the Sales Force Marketing Cloud platform. Additionally, they strive to improve key marketing functions to acquire, develop, and retain satisfied, loyal relationships and create value for the client.
Primary system support lead/administrator for Salesforce Marketing Cloud
Establish best practice application support methodology and processes, including maintenance and support roadmaps, processes and technical documentation
Requirement gathering, analysis, solution and design of new interfaces/integrations within scope
Evaluate new functionalities for the platform that enables new channels or integrations that can be used across brands
Development, Testing, Deployment of new campaigns/integrations and releases
Troubleshoot complex problems, gap analysis and process improvement
Investigate, resolve, test and deploy incidents as assigned
Maintains named systems, alerting various stakeholders to install / process issues, owning issues until handed off
Monitors system performance, and verifies that peripheral integrations are functioning as expected
Implement and manage data backup and recovery policies
Monitor key data propagation & integration process
Evaluates and streamlines business processes to maximize efficiency and effectiveness within the team and with the client
Participates in strategic planning meetings with the client and manages client expectations in terms of support and delivery
Leads, manages, and coaches the SFMC App Support team with shared focus on growth of existing skillset
Bachelor's degree or equivalent (minimum 12 years) work experience
Minimum of 2 years of experience with Sales Force Marketing Cloud
Minimum of 2 years of experience SQL
Minimum of 2 years Multi-Channel Customer Data Integration
Minimum of 1 year of experience ETL
Experience with one or more of three key marketing automation toolsets (Adobe Campaign, Marketo, Salesforce Marketing Cloud / Exact Target)
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