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Fortive Corporation Product Marketing Coordinator in Everett, Washington

Fluke is currently seeking a Product Marketing Coordinator to join the product marketing team and support a diverse portfolio of Fluke test and measurement products. Reporting to the Director of Product Marketing, you will be responsible for messaging, content creation, go-to-market planning, campaign execution and coordination, and sales enablement. In this role, you’ll collaborate closely with Product Marketing Managers as well as working with those in central marketing, product management, sales, and regional channel partners in Europe/Middle East/Africa (EMEA), Asia/Pacific (APAC), and the Americas to inform go-to-market strategy and drive revenue generating outcomes by ensuring that everyone in the organization is armed with compelling and accurate messaging. This position is located at Fluke Headquarters in Everett, WA.


  • Work under the direction and guidance of the Product Marketing Managers and the Director of Product Marketing to help develop marketing plans and create various tactics that will achieve targeted product market share and revenue.

  • Develop positioning, messaging and content that clearly articulates Fluke products’ value propositions for our buyers - showcasing our tools’ capabilities and differentiation.

  • Support strategy and execution around product launches and demand generation including copy writing and editing, coordination of marketing deliverables. Manage translations and web tickets and coordinate project schedules. Serve as project lead on product launches as assigned.

  • Work collaboratively with product, marketing, sales and other stakeholders to ensure high-impact launches and campaigns that drive customer and prospect adoption of new products and features.

  • Understand the target markets, decision maker personas, customer work-flows, and segmentation strategy and how the new products support these markets.

  • Coordinate the marketing NPI (New Product Introduction) budget including budget trackers, requisitions and receivals.

  • Create assets that enable the sales and services teams, along with your team and strategic partners, to confidently communicate the business value and competitive differentiation of Fluke products to customers, sales channel partners and Fluke management.

  • Contribute to product and go-to-market strategy and success for Fluke - be the go-to expert on market trends, customer needs, and the competitive landscape.

  • Contribute to internal/external presentations, webinars, events and prospect engagements.

  • Be an excellent communicator who can engage internal leaders and teams across functions as well as external stakeholders.

Knowledge and Skills:

  • Demonstrated involvement with product launch planning and tactical execution

  • Ability to work well and take direction in a cross-functional team environment

  • Can effectively collaborate with a wide range of stakeholders

  • Genuine passion for understanding customers and what drives them to make purchase decisions

  • Comfortable handling multiple projects simultaneously

  • Demonstrated self-starter – ability to take initiative and navigate ambiguity

  • Strength in dealing with tight deadlines and rapidly changing environment

  • Exceptional written skills and experience producing written content

  • Demonstrated project management skills and experience creating visual status reporting

  • Proficiency in communication, word-processing, spreadsheet and presentation software

  • Proficiency in supporting software (communications, file transfer, etc.) a plus

  • Problem-solving skills, with an ability to identify risks, resolve issues, and communicate with stakeholders

  • Proven ability to present compelling narratives in public settings and to internal audiences

  • Strong verbal and written communication skills

  • Strong interpersonal skills - team player with a positive attitude

  • Flexibility in working with different time zones

  • Analytical with strong attention to detail

  • Ability to travel up to 10%

Minimum Qualifications:

  • 2+ years of relevant work experience in B2B marketing, product marketing, or sales enablement

  • Bachelor's Degree in Marketing, Business, Communications, Journalism, or a related field

Preferred Qualifications:

  • Experience working within a B2B technology sales organization

  • Broad understanding of various marketing strategies and campaign tactics

  • Ability to interpret data and make campaign optimization recommendations

  • Background in customer research – both quantitative and qualitative

Fortive is a provider of essential technologies for connected workflow solutions across a range of attractive end-markets. The company holds leading positions in intelligent operating solutions, precision technologies, and advanced healthcare solutions. Fortive is headquartered in Everett, Washington and employs a team of more than 17,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 50 countries around the world. With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System. For more information please visit:

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Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.

A wholly owned subsidiary of Fortive Corporation (, Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.

"The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a Fortive Company. Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law. The "EEO is the Law" poster is available at: Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1-866-272-5573 or e-mail to request accommodation."