Wpromote Performance Creative Manager in El Segundo, California
Wpromote is looking for a talented Performance Creative Manager to join our Performance Creative team. We are looking for a candidate who loves the fast-paced environment of an agency, and can roll with the punches.
You Will Be
Developing innovative performance-centric integrated creative campaigns for clients, adapting their brand identity and guidelines into audience-specific messaging aligned with channel best practices.
Producing monthly briefs and generating buy-in on concepts and strategy to sell in performance creative retainers and projects to develop large static and video asset libraries media buyers can use for testing and generating stronger channel performance.
Conceptualizing creative strategy for new business prospects and articulating the value of the service offering to sell in new clients.
Analyzing data and performance of creative campaigns and using learnings to inform future campaign execution.
Overseeing creative production timelines to ensure we are meeting client deliverables
Keeping your finger on the pulse of emerging formats, channels, and growth opportunities to ensure brand-response campaigns are compelling and cutting-edge.
Strategizing and servicing creative needs from Paid Social to Programmatic, YouTube, Display and Amazon services
Identifying opportunities to improve our Performance Creative service through in-house automation solutions or third-party platforms
Monitoring and tracking the overall client growth for the portfolio utilizing Performance Creative best practices
You Must Have
At least 2+ years owning and managing client relationships to meet creative deliverables
Experience working directly with Social media managers at a digital agency to analyze performance data and determine which assets to scale, which iterate additional versions upon and which to stop investing in.
Strong client-facing communication skills for in-person pitches and existing client cross-sells.
Sharp creative eye and experience developing and producing creative campaigns built around performance
A track record of pitching and closing new business, cross-selling existing business and convincing existing clients of the benefits of ceding aspects of brand guidelines in favor of performance creative ad formats and messaging tactics
The ability to step in and do hands-on design or editing work in the event that one of your direct reports cannot fulfill a deliverable due to unexpected circumstances
Relationships with talent, colleagues, vendors, and external network that will empower you to hit the ground running are a plus