Ice Mortgage Technology Marketing Specialist, CRM Content Marketing Operations- 211152 in El Segundo, California
Ice Mortgage Technology is the leading cloud-based platform provider for the mortgage finance industry. Ice Mortgage Technology solutions enable lenders to originate more loans, reduce origination costs, and reduce the time to close, all while ensuring the highest levels of compliance, quality and efficiency. Visit IceMortgageTechnology (https://www.icemortgagetechnology.com/) to learn more.
This position is responsible for creating and maintaining marketing content for Ellie Mae Encompass CRM customers. The ideal candidate will possess superior writing skills and knowledge of the financial services industry in order to help develop and distribute marketing that drives customer leads, engagement and retention.
This position reports to the Director, CRM Content Marketing Operations and will work collaboratively across the organization to ensure the marketing assets meet the needs of our clients. This position requires an in-depth understanding of the marketing and advertising industry, as well as the ability to operationalize the creation and delivery of custom and off-the-shelf marketing assets.
Primary Responsibilities & Objectives
Work with the marketing team to manage the content library, including writing, editing and deploying material.
Outline, research and compose a variety of engaging content, including website content, blogs, infographics, webinars, videos, articles, sell sheets and white papers
Maintain a consistent editorial style and voice that reflects the brand vision.
Edit and proofread all marketing content. Ensure that material is clear and consistent, complete and credible, and that content is well written.
Partner with internal teams to develop and manage an editorial calendar of forward-thinking content
Generate persuasive concepts and content for inbound and outbound marketing efforts
Collaborating with clients to develop custom marketing materials to best meet their needs
Work with production manager to prepare cost estimates and formulate project plans that meet the customer’s needs and adhere to the company’s internal requirements.
Project manage custom projects to ensure they are delivered on time and within budget
Maintain a thorough understanding of the mortgage banking industry, including business models, legislative issues, home buying trends and industry hot topics sufficient to drive content creation that is current and relevant.
Through consultation with compliance resources, ensures that all marketing content is compliant with applicable federal laws and regulations, i.e., UDAAP, ECOA, etc.
Basic Qualifications, Skills and Education
Bachelor’s Degree in Marketing, Journalism, or related communications field.
4+ years of experience in content creation. Proven success developing content for a varied audience from millennials to seniors
Experience in the mortgage lending/financial services industry
Experience developing a variety of content (e.g. editorial content, infographics, webinars, videos)
Exceptional writing, proofreading and editing skills
Familiarity with AP Style Guidelines
Demonstrated ability to communicate effectively with multiple levels of the firm
Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects with competing deadlines
Strong Microsoft Office skills
Familiarity with WordPress, HTML, CSS
Strong knowledge of content marketing principles (including SEO), social media and digital marketing strategies, best practices, and analysis
Self-starter, motivated, confident and has ability to work independently as well as in a team environment
Results-oriented with high expectations for quality, accuracy, attention to detail and overall excellence.
Willing to learn and maintain an advanced knowledge of the CRM product.
Ice Mortgage Technology is an equal opportunity and affirmative action employer. Women, minorities, people with disabilities, and veterans are encouraged to apply.
We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.