Philips Internship: Digital Marketing Analyst (No thesis) in Eindhoven, Netherlands
Start date: We prefer students able to start as per July or no later than Q3 (August/September) 2020.
Duration: 6 months
We are not able to support this assignment with a thesis. For this reason, we do require an availability of 40 hours per week.
In this role, you have the opportunity to
Being part of the Personal Health (B2C) Digital Team of the Benelux market.
You will be involved with collecting and monitoring large sets of marketing data and besides that optimizing and evaluating campaigns for all digital marketing channels. Analyzing and creating actions from insights is a main part of your daily business together with supporting the 2 digital analysts. You will deliver new, creative and effective ideas based on your analysis and contribute to the online strategy of our categories within Personal Health. Supporting the marketer and the digital team regarding the effectivity of a (media) campaign will be one of your main important activities.
All together means that you will be a spider in the web regarding data and analysis. You will update internal stakeholders (for example a media manager, marketer, online merchandise manager) but also be regularly in contact with campaign traders and all involved parties.
You are responsible for
Checking data in database/ -tools
Testing campaign tags and tracking links
Help with further developments of our automated dashboards, esp. data quality assurance and building new visualizations
Creating presentations, e.g. campaign optimization and evaluations
Performing ad-hoc analyses regarding website or 1st party data deep dives
And more activities related to digital (marketing) analytics…
You are a part of
The Benelux digital team, which is a young and vibrant team with many digital disciplines: Digital Marketers, Customer Relationship Managers, Philips Shop owners and the performance team. At digital, we work hard to outperform on digital while having fun along the way as well. Every day new things and new wishes/ideas cross our path, which make sure our days, are never the same. You will be working at our office in Eindhoven, at the High Tech Campus building 52.
To succeed in this role, you should have the following skills and experience
attending a University or University of Applied Sciences with a major in the area of: Marketing, Marketing Analytics, Data Science, Business Administration, Business Information Management, Economics or Statistics
Interest in Web Analytics Tools such as Google Analytics, Adobe Analytics
Affinity with social and web metrics, and its application in the Digital Marketing universe
Basic knowledge (willing to grow to be advanced in) Excel and PowerPoint
Excellent communication and interpersonal skills
Fluent in oral and written English, basic knowledge of Dutch preferred
Interest in and passion for data is a must
Enthusiastic, quick – learner and data-savvy
In return, we offer you
A great learning experience within an innovative and enthusiastic team, which is a frontrunner in digital marketing within the global organization of Philips. You will also learn to work with tooling (Google DoubleClick), which is in use in lot of large corporate organizations.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .
Required documents in order for us to continue with your application:
Please note that in order to be considered for an internship, you need to be registered as a student during the entire internship period . Formal documentation of which may be requested at any time. Students from outside the EU need to fill in an NUFFIC agreement, which needs to be signed by the student and the university.
Please note that the contents of our regular internship assignments are not suitable for professionals (and/or MBA students) with professional work experience.