Rock Family of Companies Senior Media Manager in Detroit, Michigan
The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.
Strongly preferred experience leading multicultural media strategy
7 years of previous media planning or account management experience
Bachelor's degree in marketing or a related field
Proficiency in Microsoft Office
Knowledge of project management systems
The Senior Media Manager is responsible for the planning and placement of media across all non-lead-generation channels.
Foster the relationship with the media agency of record and be responsible for the planning and placement of media across all non-lead-generation channels
Provide a high level of channel expertise and collaborate with the media agency on digital and traditional media channel strategy and with the investment teams, and provide strategic guidance on digital and traditional plans, platforms, activations and performance KPIs
Ensure media and other marketing efforts are supporting the primary audiences and sub-segments through the consumer blueprint
Actively seek out testing opportunities to optimize overall media communications and communicate learnings, working closely with the media agency and other Marketing teams on how to incorporate learnings into future communications
Interpret research and audience segmentation to approve media solutions provided by the media agency
Supervise a summary and analysis of media campaigns for benchmarking and reporting needs
Guide planning, creating, managing, analyzing, optimizing and reporting on media campaigns to ensure they meet or exceed defined business objectives
Develop, manage and maintain strong relationships with the media agency and the media community (at-large, key media, sponsorship and integrated partners) to drive mutually beneficial results for the partner and us, including evaluating opportunities
Mentor, coach and help develop midlevel, junior and intern team members
Who We Are
Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. And we're passionate about the work we do, and it shows. We've been ranked #5 on Fortune's list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.
The Rock Family of Companies uses world-class recruiting and talent management teams to help each member organization recruit the best and brightest. If you’re looking for the next step in your career, you’ve come to the right place.