Ilitch Holdings Digital Media Manager in Detroit, Michigan
Digital Media Manager
The Digital Media Manager will serve a critical role in managing & overseeing all US national digital media initiatives. Reporting to the Director of Digital Marketing, this person will be responsible for the development & execution of impactful digital media strategies that deliver tangible business results. Specifically, this role will lead efforts to continue driving digital transaction growth (carryout & delivery) while also amplifying brand awareness & relevance within digital media environments. This person will also be responsible for ongoing performance measurement & optimizations to help maximize return on advertising spend. Additionally, the Digital Media Manager will manage ongoing coordination with the US media agency and provide occasional guidance to field marketing as well as international markets. While digitally focused, this role will also oversee regular, day-to-day media functions which will involve non-digital elements as well.
Success in this role will require sophisticated use of modern, digital media strategies in conjunction with intelligent utilization of consumer insights & data. It will also require a tenacious, proactive drive for results across a variety of tasks & projects. Ideal candidates will have a substantial background in driving e-commerce sales & transactions while also understanding the roles & best practices of traditional media efforts. The business model is well-positioned for continued growth and success in the future, and this person will have an opportunity to help lead a key focus area for the brand.
Develop of comprehensive media strategies to attract, engage and retain existing/potential customers.
Design lower funnel initiatives & programs to help specifically drive delivery and digital ordering conversions.
Refine plans for leveraging 1st party and external data for more precise targeting and greater return on advertising spend.
Implement specific paid social media efforts to leverage and amplify brand messages while encouraging engagement, sharing and consumer participation.
Oversee flawless execution of all approved national media plan efforts (digital and non-digital).
Identify and recommend opportunities for brand integration in added value, product placement and event marketing channels. Ensure brand is presented in an appropriate manner.
Manage local media planning and buying including test market buys, local buy coordination and local buy performance.
Measure, analyze and optimize existing efforts on an ongoing basis.
Direct the day-to-day activities of the media agency in support of our media strategy.
Manage US national media budget which includes the invoice processing process, approvals and resolution of billing disputes.
Minimum Knowledge, Skills and Abilities
Bachelor’s degree in Marketing, Advertising, Business, or a related field.
5-7 years of hands-on digital media planning experience (national, client or agency side) with a demonstrated knowledge of critical e-commerce strategies and best practices.
3+ years of traditional (non-digital) media planning experience with large, consumer brands and a demonstrated knowledge of media strategy development and media purchasing practices.
Evidence of well-developed analytical skills.
Ability to plan, organize, implement and manage multiple complex, simultaneous initiatives without errors or missing due dates.
Understanding of US consumer markets, ongoing changes to consumer media habits as well as corresponding opportunities for marketing efforts.
Experience with consumer research and insights with specific emphasis on market trend analysis and retail competitive analysis.
Evidence of excellent verbal and written communication and presentation skills with the ability to influence others.
Excellent decision-making, organizational and problem-solving skills. Ability to meet deadlines and work under pressure of deadlines.
The ability to travel and adhere to the Travel Policy (travel not required during COVID-19).
Strong business and financial acumen.
This job operates in a professional office environment.
Posted Job Title:
Manager, Digital Media
LITTLE CAESAR ENTERPRISES INC.