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Ford Motor Company Product Manager: Experimentation and Logging A/B Testing in Dearborn, Michigan


Job Title:

Product Manager: Experimentation and Logging A/B Testing

Job Description & Qualifications:

Product Manager

At Ford Motor Company, we believe freedom of movement drives human progress. We also believe in providing you with the freedom to define and realize your dreams. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career potential as you help us define tomorrow’s transportation.

As a key member of our Information Technology group, you’ll play a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

What you’ll be able to do:

We’re looking to you to drive our A/B testing initiatives as you focus on maximizing customer lifecycle, engagement and CLTV. If you’re data-driven and detail-oriented, this is the perfect opportunity for you to gain in-depth understanding of A/B testing methodologies while leading A/B testing and optimization efforts across several platforms. This role requires a tenacious, results-driven professional with excellent communication skills and a passion for omnichannel, digital experiences. You will:

  • Conduct data-driven analysis to inform short and long-term A/B test planning

  • Prioritize and allocate resources to test ideas with the highest potential

  • Ensure success of the optimization roadmap

  • Lead test backlog generation to ensure pipeline is always full

  • Identify, monitor and analyze internal and external performance parameters to identify new hypotheses and optimization opportunities

  • Partner with internal stakeholders to craft test definition and measurement strategy

  • Serve as A/B testing subject matter expert

  • Oversee planning/approval of each experiment set-up for hypothesis validation

  • Ensure software engineers, testers and project managers are aware of the full pipeline of approved hypotheses

  • Align A/B testing roadmap with key partners throughout the organization to ensure testing backlog initiatives align with product roadmaps

  • Ensure consistency with overall marketing and acquisition efforts

  • Lead KPI selection and data storytelling, insights, recommendations and action steps for test results

  • Translate insights into their application to the broader organization

  • Identify potential test conflicts and work to mitigate impacts

  • Stay current on industry trends

  • Make recommendations to improve process and testing strategies

The minimum requirements we seek:

  • Bachelor's degree

  • Two or more years of experience with probabilities and statistics (e.g., confidence intervals and hypothesis testing)

  • Two or more years of experience with Excel (e.g., VB/Macros) PowerPoint

Our preferred requirements:

  • Proven success working with an Agile development team

  • Highly motivated with strong organizational, prioritizing and multi-tasking skills

  • Ability to work well with individuals at all levels

  • E-commerce experience

  • Background designing/implementing A/B or MVT tests (e.g, Matoma, Amplitude)

  • Willingness to learn analytics tagging

  • Intellectually curious with strong analytical, quantitative and problem-solving skills

  • Proficiency with web analytics tools (e.g., Adobe Analytics, Google Analytics)

  • Expertise in hypothesis generation, experiment selection, designing of experiments, setting success/failure criteria, and rapid prototyping of concepts through testing tool

  • Background in a data-driven environment with the ability to quickly pivot based on real-time data

  • Positive, people-oriented, and energetic

  • Prior Ford experience, including working with Agile teams

What you’ll receive in return:

As part of the Ford family, you’ll enjoy excellent compensation and a comprehensive benefits package that includes generous PTO, retirement, savings and stock investment plans, incentive compensation and much more. You’ll also experience exciting opportunities for professional and personal growth and recognition.

If you have what it takes to help us redefine the future of mobility, we’d love to have you join us.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

By choice, we are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

Auto req ID:



Ford Motor Credit Company


Ford Motor Credit Company

Skill Team:

Information Technology (IT)