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Red Bull North America, Inc. Student Marketeer - Student Brand Manager - University of Dayton in Dayton, Ohio

The Student Marketeer - Student Brand Manager (SBM) is part of the most dynamic and empowered student ambassador program in the world. The SBM is passionate about Red Bull and shares love for the brand with their peers. The Student Marketeer - SBM is responsible for driving the brand image on campus, building connection to the product, and ensuring long term loyalty starting with the college experience. The goals of the Student Marketeer - Student Brand Manager program is to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:Identify key groups we must win on campusBuild a campus plan that ensures an impact (aligned by local market needs) on the total undergraduate and graduate audience throughout semester in accordance with the Student Marketeer, SBM KPIs, engaging new users and diverse groups on campus via the following tactics:Driving trial on a daily basis via one on one seedingBuilding image via Red Bull owned events, hacks, screenings, sharing RB properties via social media Integrate our product and brand with Big Moments, unique to campus experiences and select third party eventsDrive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS/DPMDevelop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campusBuild relations with and secure coverage of RB properties via the campus mediaAdhere to event/activity/training guidelines to ensure quality execution in aspects of the roleAct as a Red Bull ambassador at all times: always professional and courteous to consumers/campus contacts/authoritiesBecome a credible product and brand expert: know the product ingredients and brand values Identify relevant image and usage occasions: incorporate brand and product knowledge into an ambitious campus planDevelop and maintain a working knowledge of Red Bull properties and athletesMaintain knowledge of global, national and regional events and initiativesBuild brand awareness via social network sharing of relevant Red Bull contentAssist local sales team to ensure perfect distribution and visibility on and around campusVisit local accounts to check stock and point of sale displaysIdentify distribution opportunities on and around campusRoutinely work with distributors to open new accounts and support sales drivesOccasionally participate in meetings with local sales team to align marketing and sales strategiesEnsure a constant flow of new ideas on Red Bull's online collegiate portal (RBU)Submit activity through pictures and reports via RBUReport school beverage contracts and top sales opportunities on and around campusAid in recruitment and training of the Student Marketeer - SBMIdentify and gather contact information for future Student Marketeer, Wing and SBM membersIdentify future sampling opportunities and share relevant information with CCS and Student Marketeer CaptainsRelated to this positionEXPERIENCEYour areas of knowledge and expertisethat matter most for this role:Proven track record of accomplishments prior to joining Red BullCharismatic and outgoing personalityConnected with a variety of key influential groups on campusCampus expert on behind the scenes activities (clubs, parties, etc.) and hot spots on and around campusSocial chameleon - have the ability to work with a variety of groups and organizationsPassionate about the Red Bull brandPossess an entrepreneurial spiritMust be a student in good standing with the schoolCreative mind, with prior successes in driving the creative processFunctional knowledge of social networkingEf

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