Lamark Media Paid Social Media Buyer in Dallas, Texas
Lamark Media (?Lamark?) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark?s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.
The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.
Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.
Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.
WHAT YOU WILL DO
As a Paid Social Media Buyer you'll live on the cutting edge of growth marketing. You will be fully responsible for the success of the campaigns you run. You will work side by side with Account Managers, Sr. Social Strategists, and Director, Paid Social to ensure a phenomenal client experience. You will have all the resources you need to drive great results for clients: analyst on-site to help with data analysis, creative design team, mentorship from agency leadership, and much more. If you strive for perfection, are an independent thinker (but also love teamwork), are incredibly organized and have a real passion for advertising, then this is the perfect role for you.
Build and manage Facebook, Instagram, Pinterest and Snapchat campaigns for clients, incorporating nuanced strategy, long-term forecasting, and customized creative assets
Analyze and optimize media spending around client needs, focusing on data-driven tactics
Develop strong partner relationships and lead weekly, monthly and quarterly client meetings independently and with a team; possess senior-level communication skills including synthesizing insights, calibrating to the correct audience, leading a room, steering a difficult conversation, and picking up on and adapting to sentiment.
Prepare reports showcasing ad performance and share insights on current and future tests
Stay ahead of the curve on new strategies, advertising channels, conversion rate optimization techniques, industry trends, client issues, and competitive reviews and analysis; provide intelligence to team and others in the agency
Assist with new business pitches and proposals
Experience level: 3+ years
Previous agency experience
Bachelor?s degree in advertising, marketing, economics or related fields
A deep familiarity with concepts like CPC, CPM, CTR, CPA, CVR, and ROAS
Strong experience with Facebook ads (Blueprint Certified is a big plus)
Strong knowledge of Google Analytics
Strong analytical skill set
Passionate about servicing clients and building brands
Deep perspective on digital marketing with a strong understanding of how different media channels work together in a campaign
Ability to tell a meaningful story rooted in data-based insights
Ability to analyze raw data and formulate insights for client strategy
Excellent writing, grammar and communication skills
Problem-solver mindset, heavy attention to detail and flawless execution on all assigned tasks
Ability to prioritize ruthlessly and manage multiple projects at once
Strong interest in advertising
Team player, eager to learn, proactive, adaptable and flexible
Willingness and ability to work evenings and weekends (if needed)
PERKS AND BENEFITS
Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
Diverse and forward-thinking environment
Great career growth opportunity?you?ll have direct access to agency leadership
Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
401(k) with employer matching
Dogs welcome in office
Bright, collaborative and snacks-stocked office space near downtown Austin
WeWork membership, including shared workspaces, access to the global WeWork community, and complimentary coffee, fruit water, cold brew coffee and kombucha
Company events and industry conferences
24/7 access to the University Park gym and locker room
At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.
PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.