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VMware Sr. Industry Marketing Manager, Public Sector - Opportunity for Working Remotely in Chicago, Illinois


VMware is looking for a Sr. Industry Marketing Manager to own integrated campaign and content strategy that increases account engagement and accelerate sales in VMware’s largest enterprise Federal and SLED accounts. This role requires an experienced marketing professional to construct and influence execution of multi-channel campaigns that surround public sector personas making decisions on large transformation purchases.

Reporting to the Director of Americas Government, Education and Healthcare Marketing, you'll join a group of highly collaborative marketers that drive the cross-functional orchestration and work across the organization. You’ll work with the global industry strategy team, the franchise teams, and field-based subject matter experts to develop, version and aggregate content for scalable, repeatable Fed and SLED customer journeys. In addition, you’ll influence how those journeys are activated across field, demand, and partner marketing.


  • Develop civilian, state & local, and defense-specific demand journeys that drive engagement at each stage of the B2G buyer’s journey.

  • Act as the expert liaison between field marketing , partner marketing and global demand center of excellence to recommend tactics to engage public sector target accounts.

  • Collaborate with industry subject matter experts to create demand content that articulates mission-driven public sector value propositions and market drivers while staying true to the VMware brand and global industry messaging frameworks.


  • 8+ years of enterprise marketing experience in high-tech/Software-as-a-Service (SaaS) environments; minimum of 5 years of Public Sector marketing experience required.

  • Demonstrated knowledge of leveraging modern marketing principles into to public sector accounts (BtoG) including: account based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics .

  • Minimum of 3+ years creating high-performing content for public sector that articulates mission-driven public sector value propositions and market drivers.

  • Understanding of enterprise sales pipeline management and forecasting processes.

  • Ability to influence across functions, be a team player and thrive in a matrixed environment.

  • Data-driven mindset and the ability to deliver the most relevant insights that accurately describe the campaign performance, the account metrics and the impact metrics (revenue, pipeline)

  • Ability to manage multiple projects simultaneously with attention to detail and flawless execution.

  • Bachelors in Marketing, Business or equivalent

This job requisition is not eligible for employment-based immigration sponsored by VMware.

Category : Marketing

Subcategory: Field Marketing

Experience: Manager and Professional

Full Time/ Part Time: Full Time

Posted Date: 2021-04-02

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.