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VMware Senior Web Strategy Manager - Opportunity for Working Remotely in Charlotte, North Carolina

As the Senior Web Strategist, you will define and shape the end-to-end personalized web journey for VMware’s Multi-Cloud audiences. You will drive content strategy, storytelling, and user experience to meet business goals and drive website KPIs. You will collaborate with internal stakeholders across product/solution marketing, demand generation, brand and other digital teams to drive quality traffic to the website and optimize performance for improved engagement and conversion rates.

Responsibilities for this role:

  • Provide strategic guidance on delivering a world-class web experience for the Multi-Cloud prospects and customers.

  • Act as a unifying force across the strategy and experience teams to establish best practice standards and quarterly optimization program highlights

  • Assist in copy writing, editing and optimizing web pages and user experience (mobile & desktop) to ensure consistent storytelling for company, solutions and products pages

  • Champion and adhere to editorial best practices and web governance across the organization and regularly educate key stakeholders on this

  • Identify KPIs, set goals that align to business objectives and continuously monitor and measure performance to drive business outcome

  • Partner closely with SEO team to ensure content is optimized for branded and non-branded keywords and that search engines drive quality traffic and engagement on site

  • Utilize strong project management skills and high attention to detail to follow a set timeline, keep projects on track and ensure all elements are in place to launch

Requirements for this role

  • 5-7 experience in similar role at a B2B SaaS company

  • Exemplary writing and editing skills

  • Solid knowledge of the buyer’s journey in the Enterprise space

  • Exceptional communication and interpersonal skills

  • Strong problem-solving and analytical skills; must be comfortable working with data to drive optimizations

  • Adaptability to thrive in the ever-changing digital space and fast-paced, dynamic technology industry

  • BA/BS in Business or Marketing

Category : Marketing

Subcategory: Marketing

Experience: Business Leadership

Full Time/ Part Time: Full Time

Posted Date: 2021-10-12

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.