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Job Descriptions:

Description:

The Marketing and Communications Coordinator is responsible for supporting the overall initiatives of TRA’s Marketing Communications (MARCOM) team, primarily focused in the areas of;

• Internal/External communications

• Branding

• Webinar coordination

• Public relations, and

• Advertising plans

Additional areas where the MARCOM Coordinator may become involved include creating content, tracking results, drafting reports and overall support of comprehensive marketing strategies. There is also recurring involvement with the third party creative and account teams. The role presents a unique opportunity to work in a team-oriented environment and reports to the Marketing and Communications Director.

Responsibilities:

• Internal Communications: Develop and communicate initiatives and enhancements to the internal staff at TRA and ensure messages are consistent across departments

• Relationship Management: Communicate tools, initiatives and enhancements for advisors/clients to strengthen relationships and improve retention for TRA

• Client and Partner Communications: Develop and execute email blasts, marketing messages to advisors and plan sponsors and manage elements of our social media programs

• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion

• Maintain TRA forms, Documents and marketing collateral across all departments

• Update formal RFP (Request for Proposal) responses

• Provide specific sales support for larger plan opportunities & conferences

• Help coordinate/facilitate events for TRA

• Stay informed of the overall retirement market, ongoing industry trends and TRA’s competitive landscape

• Outstanding TRA Corporate Citizen dedicated to maintaining TRA’s reputation at all times in the communities we touch

• Perform other job-related duties and special projects as assigned

Required Experience:

• Bachelor’s degree in marketing, advertising, or communications

• Past work experience as a marketing coordinator or similar role

• Knowledge of traditional and digital marketing, content marketing, and social media marketing

• Experience conducting research using data analytics software

• Excellent writing, communication, and presentation skills

• Proficiency in full Microsoft Office suite, particularly Excel and PowerPoint

• Proficiency in full Adobe Creative, especially with PhotoShop, InDesign and Illustrator

• Working knowledge of HTML, Wordpress and design and email software

• Seismic Sales Enablement experience

• Experience working with budgets and forecasting

Keyword: Marketing and Communications Coordinator

From: The Retirement Advantage, Inc. (TRA)