Headway Product Marketing Lead in CABA, Argentina
Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain.
Our Marketing team located in Buenos Aires is looking for a highly-motivated individual to lead our marketing and sales collateral efforts for the Entravision Digital group. The Entravision Digital business group is responsible for driving sales, servicing and product management for all digital advertising products.
This lead marketing role will allow you to work across teams at Entravision Digital to develop & deliver world class marketing materials and collateral for Sales, Servicing and Partner teams across the organization. You will be responsible for helping to shape the Entravision Digital audience story and refine materials as needed to match industry trends and advertising opportunities that excite our customers. In this role, you must be flexible, efficient and able to juggle multiple priorities in a timely manner as well as demonstrate the ability to cross-collaborate with various internal and external stakeholders. This role will challenge you to find ways to be creative while refining creative processes and systems that help streamline and improve the Entravision Digital sales motion. Entravision Digital product portfolio is vast, from programmatic technology to app growth solutions.
Key responsibilities include but are not limited to the following:
Partner with business leads to establish market-leading templates and materials that align with the sales strategy
Maintain websites and communication platforms with up-to-date product information
Drive release to sales and operations efforts across the global business as well as liaise with internal marketing partner teams to help evangelize these efforts
Maintain Entravision resource hub to ensure it?s updated with the most current collateral, audience data, sales materials and industry trends
Assist with coordination of on-site industry & training events as needed to run the business
Coordinate and distribute monthly newsletter to global business partners
5-7+ years experience in Marketing, Advertising or Gaming related fields a plus; experience in marketing preferably in the digital advertising space
Ability to synthesize a complex business and data insights into compelling messages and/or stories
Self-starter who can drive for success in an ever changing business environment
Strong project management and organizational skills with proven track record of managing multiple projects at a given time across cross-functional teams
Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and presentation skills
Ability to adapt and help streamline and improve processes
Strong presentation building skills in both PowerPoint and Google Slides