Keurig Dr Pepper Bottler Activation Manager in Burlington, Massachusetts
The Bottler Activation Manager will be dedicated to supporting the CASO Division Sales Manager (Northeast) and aligned Bottlers to drive volume, revenue, profit and share results within the Coke Route to Market Sales system. Primary objectives include customizing and embedding KDP initiatives into the bottler’s commercial processes to ensure alignment and accountability, while optimizing in-store/in-market execution. This role will be responsible for driving a consistent “look of success” with display, cooler schematics, merchandising standards, etc. for KDP brands within their specific bottlers, as well as communicate aligned commercial plans through all levels of field sales and bottler organization (MU/Branch level commercial and sales leads)
This role is located in the New England area, preferably NH or MA, with approximately 15%-20% travel. Primary Bottler responsibilities will be with Coca Cola Northern New England and Liberty Coca Cola.
Customize brand marketing/operating plan information into the commercial sales and communication processes for the bottlers
Big Bets, Innovation, Brand and Package opportunities, OBM development
Ensure clear communication of all authorized KDP programs, promotions, plans, timelines and expectations within the bottlers MU’s/Branches and our Field sales team
Support the KDP/Bottler plans by developing relevant local tools that will help enhance the overarching plan and drive incremental volume, revenue, share and awareness of KDP brands with the bottlers
Include all KDP initiatives in the bottlers “Look of Success”/PiCOS tool to promote alignment and maximize execution at store level
Support the annual Joint Business Planning (JBP) process for key bottlers partners and implement JBP disciplines
Budget responsibilities in conjunction with the Division Sales Manager to support local promotions and tool development
Key connection point for HQ Bottler Activation Director to provide Voice of Customer feedback from bottlers on KDP initiatives
Develop business relationships with Bottlers Sales Leadership and Commercial teams to identify opportunities and promote “Best In Class” execution in the market
Identify process, tools, and/or technologies to improve efficiencies and align resources to deploy those solutions as quickly as possible.
Monitor performance, inspect what we expect and ensure team is behaving within expectations.
Improve communication commercially working with cross-functional teams to eliminate redundancies.
Bachelor’s degree in business or related field
Minimum 5 years of CPG sales, or sales support experience
Minimum 3 years management experience
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled