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Medtronic Strategic Marketing Director, Cardiac Therapies & Diagnostics in Brampton, Ontario

Strategic Marketing Director, Cardiac Therapies & Diagnostics


Brampton, Ontario, Canada

Requisition #:


Post Date:

Feb 03, 2021

Careers that Change Lives

The role of marketing has never been more central to the growth for Medtronic. We value marketers with strong Customer and market insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messagingexpertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliveris vital to the growth of our new technologies and services. We strive for an integrated, seamless experienceto meet our customer expectations and demands.

A Day in the Life

The Strategic Marketing Director is responsible to leadand develop an exclusive team of Marketing Managers, Business Managers and Product Managers/Specialists that will achieve Cardiac Therapies Diagnostics revenue and profitability targets. You will ensuremarketing plans are specific and adapted to the Canadian Market.Work with the marketing team to develop commercial product strategies inclusive of product messaging, competitive positioning and pricing plans.Identify key business opportunities and barriers and develop strategies to overcome barriers and tactics to realize results.Capacity to segment the market according to product portfolio, growth opportunity, market development and new business models.Create market development strategies in conjunction with growth therapy areas.Facilitate individual career development of direct reports including support staff.Develop and launch leadership initiatives to facilitate market share and overall market growth in Cardiac Therapy and Diagnostic business areas.Provide strategic direction and developmental opportunities to the Canadian Cardiac Therapies and Diagnostics Marketing Team including an effective succession plan.

Responsibilities may include the following and other duties may be assigned.

  • Directs the development of company market requirements for a specific product(s) or product line(s).

  • Leads and coordinates product planning, product launches, product management, market development and market research activities.

  • Interacts directly with product managers to identify new marketing opportunities.

  • Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.

  • Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.

  • Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.

  • Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.

  • Partner with Medtronic Sales organization to identify opportunities for collaboration with the hospitals along the Healthcare Value Chain.

  • Assist in the development of strategies and plans for key RFPs/tenders including pre-tender plans.

  • Partner with strategic hospital accounts to drive complex transformational change, implement innovative growth strategies, streamline patient-focused care pathways and optimize operations.

  • Facilitate relationships and partner with other Healthcare stakeholders and payers and put Medtronic in a position to expand its services across the care continuum, implementing integrated care models to provide care at the right place at the right time, thus improving outcomes and access for patients, as well as optimizing the end-to-end costs.

  • Influence key stakeholders by developing well-articulated situation analysis and business case for change.

  • Work closely with our support functions (Regulatory, Contracts and Pricing, Supply Chain, Order Management) to advance the needs of the CVG business in these functional areas.

  • Track record of turning ideas into results.

  • Identify, frame and prioritize initiatives to capture value.

  • Establish a road-map and develop actionable plans for immediate improvement and costs savings.

  • Capture learning and best-practices and continuously enrich Medtronic service offering and toolbox.

  • Establish Marketing plans that will include inside sales activities as well as a service franchise that will generate revenues.

  • Establish strong relationship, trust and credibility with the Marketing team from the Operating Units.

  • Recruit, develop and retain superior marketing talent and support staff. Maintain talent excellence over the competition.

  • Develop Annual and Quarterly Marketing Plans to meet corporate objectives and financial targets that includes clear expectations to the regions as well as metrics to measure success.

  • Effectively manage annual budgets.

  • Strengthen customer-focused partnerships through Medtronic exclusive initiatives including the development of new business models.

  • Maintain high-level market intelligence within the health care arena and competitive landscape. Proactively act as an agent for change to adapt to external and internal change factors.

  • Develop a pricing and product portfolio national strategy.

  • Lead strategically required market research programs to better understand customer requirements.

  • Liaise with HQ and Operating Units and partner in product development and marketing initiatives. Develop alignment tools for the Canadian team to better leverage global resources.

  • Occupy a leadership role in facilitating alignment of multi-functional areas such as education, finance, government affairs and public relations.

  • Experience working with KOLs and leveraging societies to increase therapy adoption and penetration for Medtronic products.

Must Have: Minimum Requirements

  • A Bachelors degreeand a minimum of 10 years of relevant experience along with 7+ years of managerial experience is required.

  • An advanced degree with a minimum of 8 years of relevant experience with 7+ years of managerial experience is also acceptable.

  • Oversee development of strategic marketing plans for our portfolios.

  • Advanced analytical skills in assessing customer and market needs.

  • Exceptional team building, team leading and team player skills.

  • Strong collaboration and communication skills for working with multiple internal and external stakeholders.

  • Deep understanding of and passion for Medical Device business with the capacity to learn about multiple products and their benefits to the health care system.

  • Strong strategic selling and negotiating skills.

  • Leads and embraces changes that are customer responsive and market-driven.

  • Breaks down silos and collaborates across organizational boundaries. Seeks and values different perspectives and ideas to foster an inclusive work environment.

  • Passionate and driven. Takes accountability for and consistently delivers decisions, actions and results.

  • Aligns and motivates people to move quickly in a coordinated fashion.

  • Strong team building capability with a vision for continued learning and development.

  • Annual budget development and management to AOP targets.

  • Polished market intelligence contacts and customer relationships to gather strategic and critical environmental information.

  • Reflects a high level of integrity in people and business management practices.

  • Advanced skill set in annual strategic planning process and marketing plan development.

  • A balanced, systematic and prioritized approach in crisis and stress management.

  • Be an innovative and creative agent of change.

Nice to Have

  • A Bachelors Degree in Business or Health Sciences, MBA is an asset.

  • Prior 3-5 years in a marketing leadership role in healthcare.

  • Previous sales experience an asset.

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.Weseek out and hire a diverse workforce at every level: We need fresh ideas and inclusive insights to continue to be an innovative industry leader thats why we make it a point to seek out, attract and develop employees who are patient-centric, passionate, and who represent the same wide variety of life experiences as our patients.Medtronic Canada strives through our vision to build a culture of inclusiveness through our commitment to employment equity and diversity. Discrimination is prohibited on any grounds protected under Canadian Human Rights legislation. Employment applications are encouraged from all members of our community. Upon request, candidates with disabilities will be accommodated during the recruitment process.

Physical Job Requirements

  • Travel mostly in North America will be a requirement of this job.

  • The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.