Robert Half International Marketing Data Analyst in Boca Raton, Florida
Marketing Data Analyst
Use visual, logical and creativity to identify, design and build insightful dashboards that enable business owners to stay on top of KPIs and marketing initiatives.
Advise on the interpretation of marketing data, including campaign and web analytics, and provide insight and recommendations to local marketing teams
Undertake customer journey and retention analysis to determine promotional campaign effectiveness and product feature usage.
Identify and track acquisition CPA and build predictive acquisition, churn models.
Transform raw data into actionable insights that ensure cross-departmental marketing efforts are effectively driving conversion, growth and revenues.
Support marketing optimization by providing customer segmentation for targeting promotional activities and attribution modeling.
Support A/B and multivariate split tests to optimize customer acquisition and funnel conversion through measuring performance under each environment.
Analyze data to continuously provide insights that will improve funnel conversion and customer retention rates.
Collaborate with the technology team to develop the marketing data warehouse strategy, technology stack rollout and the implementation of self-serve data tools and reporting suites for all consumer-facing.
For immediate consideration please send your resume to firstname.lastname@example.org
Hands-on experience in data analysis, statistics, and data modeling as well as proficiency in managing large datasets in different formats such as text/csv, excel, access, SQL Server or related.
Experience with business intelligence, database mining, statistical analysis tools, and data visualization platforms such as Tableau & Power BI.
Knowledge of digital marketing platform (i.e. Google Analytics, Google Ads, Firebase, DoubleClick, AppsFlyer, Facebook Ads, Visual Website Optimizer and others), integrating 3rd party APIs and maintaining the integrity of marketing data through the delivery of validated and accurate reporting.
Ability to communicate complex findings in a structured and clear manner to a non-technical audience, and operate in a fast-paced, dynamic team environment.
The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities — fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets.
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© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Salary: $55,000.00 - $60,000.00 / Yearly
Location: Boca Raton, FL
Date Posted: March 26, 2020
Employment Type: Full-time
Job Reference: 01020-9502532725
Staffing Area: Creative u0026 Marketing