BT Creative Copywriting Professional in Birmingham, United Kingdom
Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.
About this role
Our Customer Base Team has recently moved to an agile way of working, with a huge amount of investment being made in tools, data and new capability. This will enable us to be more personalised in all customer touchpoints and give us the ability to respond very quickly to changes in the competitive landscape and customer needs. To support the squads, we are building a Creative Team with the purpose of bringing agency-quality production in-house.
As a copywriter for BT Consumer, you’ll be the objective voice of our customers and always put their needs first when it comes to writing brilliant communication. Your mission will be to increase customer engagement by helping them understand important news, information, offers and updates in the simplest, smartest ways possible.
Working in agile teams, your skills and experience will enable you to influence and own our communication output. You’ll need to take briefs, write fresh copy, validate content, edit other people’s writing and give feedback to brief owners.
You’ll produce copy and content that builds our brand, delivers commercially, and creates a positive customer experience - working with every division and with a wide range of stakeholders, in a wide range of positions across Consumer.
You'll have the following responsibilities
Supporting the Base team execute their inbound and outbound marketing plans. Working closely with Squads to become an expert on key customer journeys
Make sure all your copy is in line with the BT or EE tone of voice
Read, understand and respond to briefs, asking the right questions and challenging anything that’s unclear or vague, making sure you have everything you need to deliver the requirements of the job
Write engaging, compelling copy from scratch, sourcing content and validating its accuracy, both factually and, where appropriate, legally
Bring clarity and confidence to other people’s copy, driving increased brand trust and an excellent customer experience
Work with designers to produce copy that works alongside imagery, photography and design
Manage stakeholder requirements from across BT, developing strong working relationships and helping people understand our copy standards, tone of voice, change processes, and expectations
Clearly articulate the benefits or drawbacks of copy changes, projects, and channel requirements, providing recommendations back into the process
Prioritise and manage all your copy and content requests
You'll have the following skills & experience
Strong copywriting experience, preferably within a client-side environment.
Good knowledge of best marketing practices
Design experience and the ability to curate brilliant design/content as well as copy would be a bonus
Experience of working in an agile environment would be good too
A natural love of words and ideas
Strong communication and storytelling skills
Experience of writing marketing copy for online and digital media
Ability to write to a brand tone of voice
At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. Benefits of working for BT include:
Competitive salary and on-target bonus plan
World-class training and development opportunities
25 days’ annual leave (not including bank holidays)
Discounted broadband, mobile and TV packages
Car allowance (dependent on your role)
Share option and pension scheme programmes
Automatic enrolment into our ‘Sales as Profession’ community
Flexible benefits to fit around you
BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.
We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.
So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT (https://www.btplc.com/careers)
How to Apply
It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!
Job: Marketing and digital
Title: Creative Copywriting Professional
Location: GBR %26 Ireland-GBR-West Midlands-Birmingham
Requisition ID: 151485