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Under Armour, Inc. Director, Apparel - Outdoor & Outerwear in Baltimore, Maryland

Director, Apparel - Outdoor & Outerwear




Baltimore, Maryland

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Director, Apparel – Outdoor & Outerwear will lead the product creation process within Train & Recover and Performance Essential’s for Outdoor & Outerwear Apparel and The Rock. He/she will manage Product Line Managers and will be the key player representing his/her area within the Design/Development/Product POD. This role will be responsible for developing the business strategy and driving the product development efforts for Outdoor & Outerwear Apparel and The Rock. This role defines the product requirements and manages the product creation process by translating market analysis, brand insights, user testing, sales and customer feedback into feature/function requirements.

Essential Duties & Responsibilities

  • GTM/Product Lifecycle- Experience with product lifecycle & GTM Process and ability to understand the holistic process to bring a product to market from concept to commercialization. Working with Merchandising, Sourcing, Development, Marketing, Sales, VM, Packaging, Planning, Strategy, Market Research, etc. Works closely with the design and development teams providing strong judgment and direction when making feature/functionality/schedule trade-offs.

  • Communication- Formulate and articulate high-level strategies and the “why” behind them. Storytelling, engaging communication, comfortable presenting in front of varying audiences. Briefs product ethos to marketing to create marketing materials and communications including detailed competitive positioning and analysis.

  • Trend & Innovation- Ability to identify trends to create commercial product while also being forward thinking and innovative in order to be a market leader. Willing to take risks to move the business forward while understanding the importance of a solid foundation and working to cultivate this alongside the innovations

  • Strategy- Set product vision. Compile and analyze data from various cross functional partners and formulate business strategy rooted in data, consumer insights, trend and innovation. Ability to articulate, influence and execute on strategy

  • Product Creation Process- Work closely with PLM, Design and Development to realize product execution

  • People Management- Strong emotional intelligence to effectively lead & teach teammates in an environment of mutual trust, respect and fun. Ability to oversee and educate teammates while understanding how to effectively delegate and motivate teams to work independently.

Qualifications (Knowledge, Skills & Abilities)

  • Ability to multi-task across Product areas and functions

  • Exceptional organizational skills and attention to detail

  • Experience developing, pricing strategies, assortment mix that supports Brand position by channel, sales tools and executing final product mix

  • Product marketing and Consumer insight experience

  • Proven experience in leading and managing a team

Education And / Or Experience

  • Bachelor’s Degree required, MBA is helpful but not mandatory

  • Minimum 8-10 years of experience in Apparel or relevant industry

  • Experience in multiple consumer products business disciplines preferred (i.e. Retail, Sales, Brand Marketing)

  • Experience and success managing multi-million-dollar budget and owning P&L accountability

Other Requirements

  • Ability to travel domestically and internationally (5-10%)

  • Proficient in Microsoft Office Suite


  • Relocation may be provided up to a specified amount

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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