Latitude, Inc. Digital Marketing Analyst in Baltimore, Maryland
Digital Marketing Analyst
Reporting to the Director of Media & Analytics, the Digital Marketing Analyst will serve as the hub for all data collection and aggregation across our clients marketing channels, by leveraging our in-house reporting dashboard to build templated and custom reports for our clients. The Digital Marketing Analyst will review all points of data and apply analytical expertise to communicate across departments within the agency.
Collaborates with brand and web strategy, media, creative, social media, PR, and account teams to provide integrated, cross-channel reporting solutions
Design new and maintain existing reporting templates via custom reporting dashboard solutions
With supervision from the Director of Media & Analytics and collaboration with media team, perform in-depth marketing funnel analysis to identify opportunities to optimize campaign performance based on KPIs
Collect, review and aggregate data points, keeping in mind specific tracking parameters to ensure unified reporting
Become proficient with our client?s in-house analytics and research platforms/partners
Research, stay up-to-date and inform our client?s team about leading analytics strategies, cross-channel reporting, research capabilities and new measurement tactics
Work with media teams to understand media platform capabilities for efficiencies in tracking
Monitor and track competitive trends, making recommendations when appropriate
Proactively set up test and learn opportunities via campaign initiatives
Identify new areas of measurement and work with Director of Media & Analytics to determine the best process and internal flow of information and client cost structure
Develop media, social media, PR and web analytics reporting templates via custom dashboard tool
Establish process and organization for campaign tracking via UTMs, data aggregation and collection
Work with teams to provide audience research solutions leveraging in-house platforms like Resonate, MRI, Scarborough, Kantar and vendor provided services like Google Trends, AdWords, Quantcast, Moat, etc.
Implement custom tag management solutions
Leverage advanced knowledge of Google Analytics to track campaign KPIs
Provide ongoing QA of dashboard reports, data streams, charts and analysis
3+ years experience building custom, integrated marketing dashboards
Demonstrated success managing complex data sets; marketing experience preferred
Experience working with Google Analytics, Google Tag Manager, event tracking
Adding pixels such as AdWords, Google Analytics, Floodlights, etc.
Bachelor?s degree in math, statistics, computer science or business strongly preferred Strong analytic and critical thinking skills
Broad understanding of media channels, KPIs and measurement strategies
Ability to surface insights from data and make solid recommendations to change campaigns and website
Ability to flexibly manage complex processes in a fast-paced environment
Entrepreneurial mind with the ability to multitask and handle multiple campaignsat a time
Strong interpersonal skills to foster internal and external relationships
Advanced Microsoft Excel skills desired. Candidate should be able to create and use pivot tables, use advanced functions including VLOOKUP and HLOOKUP, Macros and VBA preferred.
Working knowledge of SQL, HTML, Tableau, Power BI, Marketing Automation, CRM, and Google applications a plus.
Understanding of common media research and planning tools/software
Strong presentation skills to foster client, vendor, and internal relationships