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VMware Senior Manager, eCommerce Growth in Austin, Texas

Business Summary

VMware is a global leader in cloud infrastructure and business mobility. VMware accelerates customers’ digital transformation journey by enabling enterprises to master a software-defined approach to business and IT. With VMware solutions, organizations are building extraordinary experiences by mobilizing everything. Our customers are responding faster to opportunities with modern data and apps hosted across hybrid clouds, and safeguarding customer trust with a defense-in-depth approach to cybersecurity.

The eCommerce team at VMware is responsible for direct sales of software, subscriptions, and service & support via the VMware Online Store. We are at an exciting stage of growth and team development and are looking to add a talented, customer-obsessed Senior Manager of eCommerce Growth to drive customer acquisition through direct digital channels. Reporting directly to the Sr Director of WW eCommerce, you will be a thought leader in your field with broad experience in eCommerce, SaaS, Digital Marketing and Online Sales.

Job Description

As a Sr Manager of eCommerce Growth you will have the opportunity to use your expert understanding of web analytics (preferably GA) to monitor VMware’s eCommerce site, campaign and platform performance. You will foster and lead a culture of structured and programmatic experimentation using Test & Learn, CRO and Agile methodologies to drive ideation, prioritization, and implementation of tests to improve customer experience and grow eCommerce KPIs. You will constantly work to create and execute on innovative revenue growth strategies to improve eCommerce performance. The Sr Manger will own relationships with resources across our agency partners, internal teams, and internal stakeholders.

Core Job Responsibilities:

  • You will be accountable for achieving revenue, user acquisition and profitability targets.

  • Serve as Product Owner for Growth, and lead CRO/DXO program through cross-functional v-team.

  • Work with PjM/ Scrum Master to quantify & prioritize projects, campaigns and initiatives.

  • Monitor metrics and performance; understand the drivers of the business and identify trends.

  • Provide regular forecast updates in an accurate and timely fashion. Deliver cross-functional updates, reporting, executive summaries, and analyses.

  • Identify new opportunities for growth; use your advanced Excel and data-querying skills to build and present business cases for larger non-organic growth projects.

  • Manage business relationships with our performance agencies, ensuring they are properly briefed and tracking towards KPIs. Provide feedback and recommendations on agency performance.

  • Develop and grow Agile skillsets & practices within the team; identify skills gaps and work with Sr Director, eCommerce to build hiring plans and improve workflows.

Required Skills

  • 10+ years of direct eCommerce or Online Sales experience, ideally in a software, SaaS, or services business.

  • 5+ years of experience using test and learn, DXO, CRO, and other agile methodologies to create online shopping experiences in an ecommerce environment

  • 5+ years managing digital advertising, affiliate marketing, seeding, trial conversion, and SEO

  • 5+ years working with an enterprise eCommerce platform: Magento (preferred), SAP Hybris, ATG, BigCommerce, Digital River, or similar

  • Demonstrated track record of driving acquisition and growth through digital channels.

  • Deep understanding of web analytics (preferably GA), tag management and data flows

  • Expert knowledge of Excel

  • Familiarity with Agile tools & workflows (eg Kanban boards, JIRA, Confluence), CRO planning platforms (eg Effective Experiments, Optimizely, VWO)

  • Demonstrated experience with BI tools (e.g. PowerBI, Tableau)

  • Experience of driving projects in a large, highly matrixed global corporation.

Preferred Skills

  • Basic front-end skills including HTML, CSS style sheets, JavaScript

  • Experience with email marketing to drive demand-generation and conversion

  • Familiarity with software licensing models, and an understanding of how they work in an eCommerce environment.

  • Strong project management skills

Category : Marketing

Subcategory: Digital Marketing

Experience: Business Leadership

Full Time/ Part Time: Full Time

Posted Date: 2020-05-26

Global Licensing & Renewals: License revenue makes up about one-third of VMware’s overall revenue, and our Global License Advisory, Renewals, and E-commerce team plays a vital role in its protection and growth. We ensure customers and partners use their licenses in accordance with their agreements, while supporting the company’s goal of annual double-digit license growth. Our team manages VMware’s Global Software and Subscription Renewal practice across multiple contracts worldwide, which includes finalizing renewals and finding opportunities for cross-selling and up-selling licenses. We also focus on driving net new license transactions through our 12 online web stores around the world. On our team, you’ll gain critical skills and experience by working closely with other departments ranging from Sales to Systems Engineering. And you’ll forge relationships that can help grow your career while performing vital services for VMware as a whole.

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.