Georgia Employer SENIOR MANAGER, MARKET INTELLIGENCE in Atlanta, Georgia
11-Jan-2021 Senior Manager, Market IntelligenceMarketingJob DescriptionWhat does a great Senior Manager, Market Intelligence do at Travelport?This is a senior management role focused on defining and executing customer, market and competitor research, using our research platforms to deliver measurable insights/intelligence to support business goals and strategic decision making.Main Accountabilities:Brings experience in Voice of Customer (VoC) platform operation, working on the design, delivery and maintenance of surveys - likewise for the underlying data sources utilized for survey invitations. Works directly with stakeholders to design surveys and research approaches that capture relevant and impactful feedback from customers; designs dashboards for key business areas that provide insight to drive ongoing product/service or interaction improvement.Works on customer engagement platforms, growing and evolving these to support the business with understanding customer needs and drivers.Creates a strong network of stakeholders, partnering to maximize impact of the voice of our customers in their relevant business area (Commercial, Product, Marketing, Customer Support).Looks at the travel industry and beyond to form impactful insights across a range of topics covering industry recovery, economy, tech industry and more. Identifies strategies applied by competitors and the wider industry; highlights these with relevant parts of the business at all levels.Has keen interest in learning about new areas of focus (trend watching) and sharing knowledge in a concise and impactful style. Inspires business stakeholders to embrace VoC, supporting them in forming prioritized action plans.Is comfortable engaging directly with customers in interview, and consistently models customer centric behaviors and language, encouraging others to do the same and recognizing those who do.Proactively engage with stakeholders to understand research/insight needs, define approaches/proposals, design surveys and deliver resulting analysis and dashboards, empowering management of their business area in a customer centric way.Deliver impactful and measurable market and competitive insights through presentations/reports to leadership and teams allowing effective strategic and tactical decision-making and implementation.Manage and grow customer communities for research, through development of recruitment and member engagement strategies - enhancing opportunity for targeted research and engagement.Consolidate insights from different sources to develop a detailed view of customer successes, opportunities and areas of challenge.Conduct ad hoc analysis to get market insights around unplanned/unexpected events; partner with third party vendors to deliver insights to support business response.Manage internal surveys to support employee engagement and continuous improvement focused on business operations and execution.Develop and share customer story from insights, to increase employee emotional intelligence with our customers.Collaborate as needed to embed research platforms and standard methodology/optimal ways of working.Why Travelport...We build innovative software solutions that have a global impact upon the lives of travelers and travel agents. As the partner of choice for travel's game-changing technology solutions, our employees drive transformation and create a winning culture.What we look for...Experience and Capabilities:Educated to degree level in a relevant subject or equivalent experience.7+ years' experience in a Market Intelligence /... For full info follow application link.We are an equal opportunity employer and value diversity at our company.We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.