IGT Digital Marketing Manager in Atlanta, Georgia
Digital Marketing Manager
Atlanta, GA, US, 30303
Requisition ID: 3644
IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.
Our team is looking for the ideal candidate who is an expert in buying digital media including social (Facebook and Instagram), SEM, and programmatic, as well as developing strategy, planning, executing, and analyzing digital media campaigns. This person will join in our marketing efforts with the Georgia Lottery’s Interactive channel. Georgia residents can play their favorite games and purchase lottery tickets online and on our mobile app. We are looking for the perfect candidate to help us spread the word through digital media purchases.
About You…You are an analytical and strategic thinker. You’re comfortable solving problems. You are passionate about digital media and always up on the latest changes and trends. You have experience with Facebook Ads Manager, Google Ads, Google Tag Manager, Google Analytics, Google Data Studio, and programmatic advertising (self-serve platforms or managed). You let data drive strategy.
This is your opportunity take our customer acquisition to the next level and work with us as we lead our charge into the rapidly gaming industry. That’s because we’re executing aggressively on our plan to get our games in front of the right people.
If you’ve got the gift of a math or engineering brain paired with a creative marketing mind and…• You LOVE to obsessively test-and-learn to discover how to get the algo to do your bidding …• You LOVE exporting data and diving into pivot tables to spot key trends to capitalize on…• You LOVE that rush you get when you crush your ROAS targets while also achieving scale…• You LOVE to research potential audiences until you can’t see straight anymore…• You LOVE rolling up your sleeves, working hands on to relentlessly optimize campaigns daily…Then please read on as you’re the ideal candidate and we’d love to talk to you ASAP.
To summarize the key points:Who is This Opportunity Perfect for?Anybody who is utterly addicted to the Facebook Ads platform, has a tremendous eye for detail, is ready for their next step up into bigger budgets and faster scale, and may relate to any of these:
If you’re drowning in agency work, frenetically jumping from one account to the next, putting out client fires, and getting eaten up with too much on your plate, this is your opportunity to simplify, focus and go deep – to pour your heart and soul into ONE big opportunity… and scale it like never before.
Or, if you’re buried in a big, slow-moving company that doesn’t appreciate the talents of a true high performance media buyer, who thinks “anybody can do this”, and has no appreciation for the art and science necessary to achieve massive, consistent scale, this is your opportunity to step into the spotlight, to completely own something that has the full support of the entire organization from top to bottom.
Strategize and execute paid customer acquisition campaigns on Facebook, Instagram, Google and other Platforms• Hands-on manage the daily spend, setting up the campaigns, monitoring them like a hawk, optimizing relentlessly, getting all of the little things just right to hit our ROAS targets
Diving deep to analyze data, exporting into pivot tables to refine further, identifying key trends and missed opportunities to capitalize on
Collaborate with our creative team to build unique creatives that support your strategies to ensure we constantly hit our ROAS targets while building a sustained competitive advantage
Coordinate with our funnel team to architect whatever sales funnels are necessary to support your campaign strategies whether for acquisition, retargeting, retention or other
Build a set of detailed, teachable best practices and SOPs for managing, optimizing and scaling so we can easily cross-train other team members we’ll hire
Develop and execute a split testing plan for creative, audience, campaign and funnel elements
Work with data team to devise KPIs to keep us on track with our growth and profitability targets
Stay on top of the KPIs on a daily basis to detect changes in trend and course-correct ASAP
Collaborate with strategic leadership to devise plans to drive new product marketing initiatives should you spot exciting new opportunities in the market we should capitalize on
• Gets Results – Produces the most meaningful results the fastest by seeking clarity on company priorities, understanding the stakes while efficiently cycling through tasks.• Quickly Engages – Gets time working in our favor ASAP by immediately attacking projects with a sense of urgency, using just enough planning, while maintaining high intensity.• Takes Ownership – Delivers high-quality work by taking personal responsibility for projects with a deep sense of pride, anticipating issues, solving problems proactively.• Relentlessly Persists – Stays focused until the task is done by embracing a get-it-done attitude and relentlessly attacking problems at different angles until they’re solved.• Collaborates Smoothly – Gets things done faster and smoother by collaborating to trigger parallel work, listening intently and communicating quickly, accurately and transparently.
IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.