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Diageo Market Intelligence Analyst, Greece in Athens, Greece

Job Description :

Our ambition is to be a world class SALES organization focused on winning with customers and consumers and become one of the top 3 CPGs at execution.

To achieve our ambition, identification of clear opportunities through market insights and steering the commercial teams towards the right priorities is key.

The focus of this role is to tap into all data sources available, manage those and look for new ways to drive insights in order to develop analyses that can fuel stronger commercial plans.

Job Dimensions:

The role reports into the Head of Business Effectiveness but will serve the needs of the Greek commercial organization, working closely with the commercial director and sales leadership in the country.

There will be also close collaboration with other Marketing Intelligence Analysts and Customer Marketing Managers in other countries, in order to drive a common approach and ways of working across Southern Europe.

There is no direct P&L responsibility, however the role is fundamental to drive identify opportunities and influence plans that will drive sales growth.

The person in the role will also manage external information providers such as Nielsen and/or IRI.

What you will be responsible for:

  • Provide support to sales directors in the regular performance management cycle through granular analyst of performance KPIs identifying opportunities to course correct execution plans.

  • Deliver answers to business questions by analyzing data from internal and external sources and through those fuel commercial action plans, considering Channel and Customer Performance, Portfolio and Product Performance, Seasonal Opportunities, Activation Performance and Effectiveness

  • Manage day to day relationship with data providers in market, eg. Nielsen and IRI.

  • Serve as a focal point for local commercial teams to clarify doubts regarding analyses, data and functioning of intelligence tools.​

Qualifications & Experience:

  • Business Administration or Economics degree

  • At least 2 years of previous work experience in Market Intelligence functions


  • Outstanding analytical ability, commercial and financial acumen.

  • Strong analytical skills – the individual must be able to understand the business question and develop a structured analysis to effectively respond and drive insights (e.g., structure the problem, collect data, identify issues and present results)

  • Communication skills – advanced writing and communication skills, able to interact with and persuade individuals at levels senior to him or her

  • Computer skills – familiarity with computers and advanced knowledge of Microsoft Excel, PowerBI and PowerPoint required.

  • Must speak fluent English.

  • Advanced knowledge of visualization tools such as Power BI, MicroStrategy is a plus.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Character Is Everything

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As a global leader in beverage alcohol, our 200+ brands are part of everyday celebrations in over 180 countries. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world.

Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here. It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world. Today, nothing’s changed.

We’re proud to be more than 27,775 talented people . While they make our iconic brands ever stronger around the world, we help them go further than they thought possible. Diageo is where you’ll find a wide variety of personalities, experiences and perspectives , wherever you’re based in the world. It makes for a stimulating and rewarding working environment, where everyone can flourish.


What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know on DRINKiQ website ( .