New Balance Ecommerce Trader (UK market) in Amsterdam, Netherlands
We are seeking an agile and highly analytical Ecommerce Trader within the EMEA Direct to Consumer organization headquartered in Houthavens in Amsterdam and working on the UK website. Reporting into Ecommerce Trade Lead, the role is supporting the online commercial strategy and unearth/exploit every opportunity to exceed the Ecommerce targets in the UK.
You will be a trader at heart, read the market, align trading and marketing activity and be able to provide strategic recommendations for the business whilst ensuring we deliver premium brand experience. As Ecommerce Trader, you will develop and drive the trading of online channels to increase sales. Within the role, you will be creating and executing different commercial trading strategies, that will consequently be driving revenue and margin targets. You will also be identifying the conversion opportunities on the ecommerce platform throughout the customer’s journey.
Owner of the UK trading calendar, creation and execution of the commercial trading plan for the UK website with Marketing and Merchandising leads by ensuring we drive revenue whilst protecting brand objectives
Day to day management and optimisation of the websites across all devices and channels including product display order, colour features, navigation, category hierarchy and overall product discoverability in partnership with Ecommerce Operations team
Management of the homepage updates, new content pages, promotions and features to be aligned with the product launch calendar in partnership with the Ecommerce Operations team
Management and the optimisation of the site search results, identification and fixing the failed searches in partnership with the Ecommerce Operations team
Working closely with Merchandising team to understand seasonal buy, to maximize inventory, ensuring in-stock position to support marketing and web features in the UK; develop strategies to address underperforming inventory
Producing weekly and monthly reporting & analysis, onsite and category performance and customer behaviour by channel in partnership with the Analytics Lead and ensuring you use these to optimise the user journey, product positioning and categorisation.
Producing reports on, and analysing product data, stock levels, sell through rates and competitor activity
Partnering with Ecommerce Marketing to provide trading vision to email, search and social campaigns and with Ecommerce Operations team to ensure all site updates are made in a timely manner and functioning properly
Leveraging website analytics (GA360) to understand performance and customer interaction with categories, featured product placement, and general online shopping experiences to help identify opportunities and wins
Identifying locally relevant trends and site features and functionalities in the UK (e.g. cultural moments or local payment systems)
Building relationship with the local UK Marketing, Wholesale and Product teams to create efficiency and acting as the main point of contact for all UK-related site queries
3+ years of experience in an Ecommerce or in a fast trading environment, ideally as a Trader or a Merchandiser
Proven experience in forecasting, digital merchandising and category performance reporting and analysis
Excellent commercial awareness with a strong focus to maximise conversion
Highly organised, with an ability to coordinate delivery in collaboration with several teams
Experience with web analytics tools (e.g. Google Analytics) and highly proficient in Excel
Business user experience in an Ecommerce platform, SFCC is a plus
Fluent in English with strong understanding of the UK market
iCIMS ID: 14991
Street: Danzigerkade 215
Facility : Location: Danzigerkade 215-Amsterdam-North Holland-Netherlands
External Company Name: New Balance Athletic Shoe, Inc.
External Company URL: http://www.newbalance.com