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The Coca-Cola Company Senior Channel Manager in Almaty, Kazakhstan


Focus, Scope, & Impact:

  • Implement game-changing Channel Strategies and guidelines for CCAR that are deeply rooted in shopper and channel insights, to drive significant basket/purchase Incidence increase by connecting seamlessly with relevant occasions in each channel and ultimately drive sustainable and accelerated growth for the System (NSR & Margin expansion)

  • Integrate Category and RGM/Segmentation strategies with digital/outlet-level data on execution & performance to create powerful PicoS per channel/ customer (respecting other channel roles).

  • Similarly, connect with Market Assets to incorporate equipment recommendations and innovation in PicoS design.

  • Drive segmented execution plans and rules based on robust business cases, grounded in solid expectations of distribution, velocity and required support for successful execution (e.g. equipment requirements, salesforce training, etc.)

  • Optimize our System execution across channels (pre-store and in-store) in close collaboration with the Bottlers based on superior understanding of execution levers and how to optimize desired outcomes (availability, number and type of adjacencies, rate of sale, strike rate, equipment placement).

  • Advance our long-term occasions development ensuring relevant innovation with edge; inclusive of equipment strategies with edge and scale, leveraging Commercial Beverages Category Vision as well as commercial execution approaches such as iRED.

  • Define key execution and performance metrics for tracking and opportunity identification at scale, to understand optimization potential for our PicoS per channel/ customer and turn into specific action (PicoS improvement) by initiating the right interventions to accelerate growth highlighting them with GMs and bottlers in a solution-oriented way with the objective to elevate our system capability



  • 10+ years of leadership experience in RGM or Commercial planning and execution with strong skills in Commercial and Channel Strategy, RGM, Segmentation, RTM, Innovation and Portfolio strategy

  • Proven Strategic and Analytical Skills as well as outstanding influencing skills

  • Ability to think from planning to execution and solid system commercial and brand management

  • Desirable to have candidates with Bottler experience

Work Focus

  • This role requires very solid system experience and perspective, system business fundamentals across a broad range of business dimensions and regions - combined with the ability to make complex business concepts understandable and compelling. Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams

  • To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong Consumer- and Customer understanding, as well as a hands-on mentality– the ability to conceptualize plans from scratch and very solid understanding of the Right Execution Daily (RED) process and -systems.

  • The role will be wired closely in a networked approach with Senior Leaders and Operators in the Operating Units C&CL as well Marketing/ Categories, Platform Services as well as our Bottling Partners.

  • Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running PicoS alignment and collaboration to ensure that OU strategies are fully owned by GMs

Communication Focus

  • Communicate with internal stakeholders and key Bottling partners

  • Internal: Communication of channel-specific opportunities, priorities and plans to the OU leadership team and other Senior Management

  • System: Communication and alignment of key strategic initiatives by channel as well as their key business drivers, KO System strategic direction/ priorities and performance with Bottler senior leaders

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.