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Thermo Fisher Scientific Search Strategist, Global Digital Marketing in Albany, New York

Search Strategist, Global Digital Marketing

Location: East Coast Remote - US

When you are part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment, or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

This position is part of Thermo Fisher Scientific’s ImmunoDiagnostics Division (IDD), which develops, manufactures, and markets blood test systems to support the clinical diagnosis and monitoring of allergy, asthma and autoimmune diseases. With 1,500 employees worldwide, IDD is the global leader in in vitro allergy testing and also the European leader in autoimmunity diagnostics.

We are looking for an experienced Search Strategist to join our Digital Experience team within the Global Marketing department! In this role you will help deliver on global business directives in both a B2B & B2C markets by championing and growing our organic search program as well as developing, managing, and optimizing paid search campaigns across the globe. The ideal candidate will be a highly motivated self-starter and effective problem-solver with validated experience working across an organization to get things done.

KEY RESPONSIBILITIES

  • Apply SEM/PPC standard methodologies to deliver efficient & effective global campaigns.

  • Coordinate across diverse teams to deploy & run various digital campaigns in multiple countries and languages

  • Ongoing paid keyword discovery, expansion, and optimization

  • Manage campaign expenses in line with budget, estimating monthly costs, and reconciling discrepancies

  • Execute tests and analyze data, identifying trends and insights to achieve maximum campaign return on investment.

  • Partner with content creators to generate creative advertising copy

Organic

  • Plan & develop short-term and long-term SEO strategies

  • Strategize on implementation of SEO standard methodologies and tactics, including sophisticated keyword research, technical changes, internal linking, site structure, keyword cannibalization diagnoses, competitive analysis, link auditing, and link building

  • Analyze performance and find opportunities to continually test and iterate on content to improve both user experience (e.g., onsite engagement & conversion) and SERP performance (e.g., CTR, rankings).

  • Expand our English based program to support additional regions & languages by partnering with local teams

  • Collaboration with agencies/vendors, development teams, site manager, & content creators

EXPERIENCE AND QUALIFICATIONS

Required

  • 2+ years personally handling SEO & SEM strategy, execution, & optimization.

  • Solid understanding of SEM/SEO standard methodologies.

  • Ability to connect with a primarily English-speaking team

  • Excellent quantitative and qualitative analysis skills

  • Attention to detail and strong organizational skills

  • Resourcefulness—creative use of resources to proactively address problems and get the job done

  • Comfortable juggling multiple, concurrent projects with tight deadlines

  • Experience with SEO tools (e.g., Conductor, Ahrefs, SEMrush, Google Search Console etc.)

  • Experience with Microsoft Excel & website analytics tools (e.g., Adobe Analytics, Google Analytics, Omniture)

  • This position requires international travel – up to 25%, as required

  • High School Diploma Required, advanced degree preferred

Desired (Bonus Points!)

  • Experience with Adobe Marketing Stack, including Adobe Advertising Cloud Search & DSP, Adobe Analytics, Adobe Audience Manager, etc.

  • Knowledge and experience with Adobe Experience Manager and other CMS’s

  • Experience with page speed, crawling and indexing diagnoses, structured data, mobile responsiveness, UX/UI

  • Strong technical background and technical SEO experience

  • Multi-lingual to assist in writing ad copy in multiple languages

  • Experience working on a remote team

WHAT WE CAN OFFER

  • Exciting and challenging position in an international environment

  • A company that is at the forefront of its field and a world-leader in science.

  • An exciting working environment with plenty of development opportunities

  • To make a positive change in the world and do meaningful work

  • Thermo Fisher Scientific is an equal opportunity employer.

Position may require Covid-19 vaccination and/or routine testing, per client discretion. As a requirement to be onsite at Thermo Fisher Scientific this position requires vaccination status disclosure upon employment.

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $35 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 90,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Accessibility/Disability Access

Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process. *This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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