Vail Resorts Resort Content Specialist - Afton Alps in Afton Alps, Minnesota
Reach Your Peak at Vail Resorts. As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.
Summary of Job:
The primary responsibility of the Content Specialist is to capture photo and video content assets from the resort experience during the season, to leverage across Vail Resorts’ various marketing channels and platforms.
As part of the Resort field-based Marketing & Communications team, they will assist in capturing and producing the creative and content elements needed to promote the resort from both a marketing and PR perspective.
The Content Specialist will assist in helping promote and build the resort’s brand and be involved in the content and creative aspects of making it come to life, while ensuring the content follows the resort’s clearly defined brand guidelines.
This position must be an agile contributor that is able to capture, document and produce creative and content elements for various types of channels and mediums. S/he will be called upon to not only capture content, but assist in its production, posting and/or distribution on the resort’s official platforms, which may include social media, website, PR distribution channels, and more.
S/he will have will have their hands in many different types of on-the-ground Marketing & PR projects and be responsible for delivering results on-time in a fast-paced environment. Flexibility and a positive attitude are crucial for this role.
The ideal candidate will have experience in content creation, storytelling and some creative design. The position will assist in both personally creating as well as helping facilitate larger third-party brand shoots, as well as amalgamate content and creative from guest User-Generated Content to produce various content assets needed to make the brand come to life in various other executions.
Essential Job Responsibilities:
Assist with creation of multimedia content development for website, blog, CRM, social media and other platforms
Utilize strong storytelling skills to bring the resort brand to life across platforms and mediums.
Assist with creation of creative assets for digital, video, CRM and offline advertising campaigns
Assist with management of resort digital platforms and channels
Assist with larger-scale resort brand photo and video shoots
Independently capture, shoot, edit and publish multimedia content under tight deadlines
Work closely with the resort marketing and communications team to create messaging that is in-line with the resort brand
Assist with various PR-related storytelling content needs as required
Maintain a content production calendar, with an organized schedule of cadenced messaging needs
Other miscellaneous Marketing and PR duties as assigned, including but not limited to: web content, creation of articles and listicles, social media channel content, content coverage of resort events/attractions/conditions, CRM content contribution, and working with various vendors, agencies and contractors in the resort’s content creation network to amalgamate, edit and distribute various types of creative and content assets
Strong storytelling and copywriting skills. required
An eye for visual design, with ability to work independently to capture photo and video assets. Required
Strong written and verbal communications skills. required
Comfortable shooting, editing, and publishing video content including proficiency with GoPro cameras and phone apps. Required
Must be able to ski or snowboard at an intermediate level or above. required
Must be organized and thrive under tight deadlines. required
Must be able to work within a flexible schedule to capture content at certain times (i.e. prior to resort openings, following major snowfall, during events, etc) Required
Must be familiar with leveraging and engaging with guests in a brand voice via social media platforms and channels. required
Must speak, read and communicate fluently in English. required
Create incredible experiences for guests at the Midwest’s premier winter destination. In the scenic St. Croix River Valley, this big-time resort with a small town feel has converted thousands of first-timers into lifelong skiers and riders. This truly is where Epic begins for skiers of all levels and can be where your epic career begins, too. Become part of the Afton Alps family. www.vailresortscareers.com
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 242811